Originally, the goal was simply a logo for FJA's leadership courses
. I was updating the client and we slowly became aware that I was making 3 logos: one for each level. As this was happening, the need for a logo system
became clear. The 3 logos needed to be part of the same brand. So, this design started as a wordmark, then a pictoral logo, and finally as an integrated logo system. The project was completed in August 2016.